The Use of Mobile Technology in the Marketing of Therapeutic Tourist Sites: A Critical Analysis

Authors

  • Mohammed Habes Universiti Sultan Zainal Abidin
  • Mahmoud Alghizzawi Universiti Sultan Zainal Abidin
  • Said A. Salloum University of Fujairah
  • Muhamad Fazil Ahmad Universiti Sultan Zainal Abidin

Abstract

The main aim of this study is to provide practitioners and researchers with some insights into the users’ level of smartphone marketing of therapeutic tourism with more focus on the Arab world. Marketing of therapeutic tourism has not been addressed substantially as a research area and very little research exist about the use of technologies in tourism marketing in general and the Arab world in specific. Generally, this work will contribute to the Arab behavior in the adoption of smartphone marketing in tourism research. Specifically, this study will add to the body of knowledge for the future development of smartphone marketing in the therapeutic tourism in Jordan.

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Published

2018-08-08

Issue

Vol. 2 No. 2 (2018)

Section

Articles

License

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